If home sellers hope to expedite their sale while maximizing their return on investment, then home staging is the key. While these important motivators help encourage sellers to invest in home staging, they are not the only benefits to having a home professionally staged.
Many home sellers and real estate agents in the Northern Virginia area are turning to home staging before listing. Here’s why:
Outweigh Neighborhood Competition
In our area, some homeowners find themselves up against neighboring homes on the market, including new construction. Sellers can differentiate their homes from other properties by staging them. Here at Staged Interior, we focus on showcasing a lifestyle that is possible in that home. This creates a way to connect buyers emotionally to a property and encourages offers.
When two identical homes on the same block are for sale at almost the same price, the staged home is more likely to be the one a buyer chooses. Statistics show that staged homes spend less time on the market.
Offer a Move-In Ready Home
Many of today’s buyers are looking for move-in ready spaces they can enjoy immediately. According to a Maritz Research Staging Poll, 63 percent of buyers are willing to pay more for move-in ready homes. Our home staging process helps sellers showcase their homes in ways that make buyers feel able to move right in.
Make Marketing Effortless
Over 90 percent of home buyers start their search online. Great photos of newly-staged properties convert buyers from looking online to touring a property. The photos will attract them to the real front door!
Sellers and Realtors can take advantage of the light, spacious, well-staged rooms by hiring a professional photographer to take photos for marketing. Home staging increases how well a home looks in those all-important online (and brochure) photos.
Increase Traffic and Price
To help prevent buyers from making low-ball offers, our team will suggest strategic improvements to update and add value to a home. Staged homes tend to create more buyer traffic, so with more traffic and those value-adding strategic improvements, there will be more interest and better offers.
Sellers whose homes have been on the market for months know that many factors play a role in the final sale. For a home to sell, it has to be priced right, it needs a great marketing strategy, and, hardest of all, it has to entice buyers’ interest.
Whether new to the selling process or have a property already listed, it’s never too late to better showcase a home for sale. To learn more about the home staging process, contact us today.
