Staged Interior takes pride in helping homeowners with vacant properties get one of their most valuable assets ready for sale. When a vacant property sits on the market, the cold, sterile space does not show well online and can be unimpressive in person. The empty rooms often leave homebuyers feeling confused, disconnected and unwilling to make an offer.
People Don’t Buy Houses; They Buy Homes
The number one reason a homebuyer purchases a property is due to experiencing an emotional connection to the house. Most buyers purchase first with their emotions and then justify the purchase later with their wallets. Why? Because a home is several things: it’s where you live, it’s where you raise your family, it’s a reflection of who you are, and it’s a status symbol. At Staged Interior, we create warm and inviting spaces to make the rooms together feel like “home” to potential buyers.
Furnishings Provide Frame of Reference
How big is the room? Without furniture, it can be extremely difficult to determine the scale and size of a room. When the buyer lacks answers to simple questions as they tour the property, they ultimately walk away.
What is the purpose of this room? Many times a buyer has a hard time figuring out how to use each room in an unfurnished home. Here at Staged Interior, we don’t want to keep them guessing, distracting them from making an offer on the home. We have a warehouse with over 20,000 square feet worth of furnishings to choose from when it comes time to stage a property.
Why Focus On the Negative?
Without furnishings in a room, it’s easier to notice the negative details and features in the space. The crack in the wall or the chip in the tile will stand out in the room because there is nothing else to look at. Home staging allows a seller to capitalize on the positive aspects of a home. Staged Interior strategically places furnishings in the space to direct the buyer’s eye to the positive features of the home in order to create an emotional connection that triggers an offer.
Limited Buyer Visualization
Only 10 percent of homebuyers can actually visualize the potential of a vacant property. What does this mean? Nine out of every ten people walking into your home have no imagination when it comes to the possibilities your home has to offer. They just can’t picture where to put their furniture or even the lifestyle they could lead inside the space.