Often times, real estate agents won’t offer home staging to their clients because they feel it’s too expensive. But, the reality is it’s even more expensive to NOT offer this service to clients. According to the National Association of REALTORS® (NAR), 2019 Profile of Home Staging, 83 percent of buyers’ agents agree that staging a home makes it easier for home buyers to see themselves living in it. When a buyer envisions the lifestyle they could lead, it makes them more eager to submit an offer.
This reaction happens because, for most home buyers, this isn’t just a financial decision. Instead, they’re looking to buy into a new lifestyle they aspire to. In fact, one-quarter of buyer’s agents said that staging a home increased the dollar value offered between 1 to 5 percent, compared to their competition on the market un-staged.
The report also noted that 17 percent of respondents stated that staging a home increased the dollar value of the home between 6 and 10 percent. Can you imagine an increase like that on your listing?
This is why teaming up with a home staging company is important before listing the home on the market. An increase would create a win-win situation for all parties involved providing a bigger return on investment for the seller, and more money in the agent’s pocket.
Additionally, the report found more than half of sellers’ agents say that staging a home will decrease the amount of time a home stays on the market. By spending less time on the market the home seller reduces the home’s carrying costs being paid, allowing them to save money!
By getting the property properly prepared and showcased for sale you’re providing your clients the best opportunity to succeed at selling their home. Contact us today to learn more about our home staging services and how we can save your client’s money!
