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November 2009 Newsletter
November 2009 - Issue 31 < >
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Happy Thanksgiving!

As we dash into the 2009 holiday season, I have so much to be thankful for. It has been the most productive year since we started the Home Staging Division of our company. I am grateful for the many opportunities I've had to contribute to the home staging industry as a board member of the International Association of Home Staging Professionals (IAHSP) in addition to the position that I hold in the DC Chapter of IAHSP. I was also honored to speak at both the DAAR and the NVAR Conventions and Trade shows as well as teach two classes at a local community college on how to market your home with home staging.

Most of all, I love the home staging profession to which I am called. The reward for this creative and physical work (we have to move furniture, you know!) is the homes sell quickly and at a higher price yielding maximized equity to sellers and higher commissions to agents. I am blessed to have worked with you this year or for you to simply open my newsletters.

As we wrap up the year, I wanted to feature our staging projects in DC. We have not run separate statistics for DC before, and the results are outstanding as I present our two most recent DC success stories.

Please call 703-261-7026 or contact us now to have your house or listings staged.

REMEMBER, when presentation of a house with staging is ignored, price becomes the only tool for leverage to sell a house!


Best regards,
Trish

DC Home Staging Stat - Average
Days on Market DC Home Staging Stat - Percentage
of Close Price over List Price

The stats are in for our staging projects for traditional resale properties in Washington DC. Both our days on market (DOM) and the percentage of close price vs. list price trump the numbers reported by MRIS. These stats affect the bottom line for both sellers and Realtors, and render staging with Staged Interior one of the best investment decisions a seller and Realtor can make.

Of the traditional resale properties we staged and sold:
  • Our average DOM is 7.7 Days as compared to the MRIS average of 92 days
  • The % of close price over listing price of our staged homes is 99.8% vs. MRIS's 92.9%
  • The average staging investment was 0.42% of the list price, which resulted in a 6.9% higher close price. Home Staging more than pays for customary real estate commission
  • The Return On Staging Investment (ROSI) is 1,603% (= 6.9% divided by 0.42%)
CAN YOU AFFORD NOT TO STAGE?

After the initial staging consultation, the sellers of this NW DC row house, in walking-distance from the National Zoo, vacated the house leaving some of their furniture for us to use for staging. Terrilynn Kelley of Weichert Realtors had the house painted with Trish's color specs, and we staged this house on Labor Day. That's right - the first time we have ever staged on a holiday. As a reward for our extra effort, we got a call from Terrilynn with the awesome news that the house was already under contract after 2 days. The sellers cooperated wonderfully by putting their house in tip-top shape, and the team work resulted in another success in DC.

One unique fact about this staging project in the Kalorama area of NW DC was that we never saw the property in person until the staging day. The owner/real estate investor Daniel took detailed pictures and sent them to us using an online photo share site, and we took over from there. We were able to size up the space with the right furniture pieces and accessories, and our team showed up sight unseen.

This was not the first time we had teamed up with the Principal Broker/Partner, Joe Himali at Best Address Real Estate LLC, and this collaboration turned out to be another success as the condo was sold in 13 days at full price with no seller closing help. Not a common transaction in the current real estate climate, but it is possible when staging with Staged Interior.

Trish KimAbout Trish Kim

Charter Lifetime Accredited Staging Professional Master
2009-2010 Membership Director, IAHSP
2008 Barb Schwarz Staging Excellence Award Winner
2007 Barb Schwarz Staging Excellence Award Nominee
2008 President, DC Chapter of IAHSP


Trish Kim has been bringing her clients unique interior design experiences in the Washington DC Metropolitan area since 1988. She is the CEO and staging consultant for Pendleton & Young, Inc., doing business as Staged Interior. She is an ASP Master (ASPM) and was personally trained and mentored by Barb Schwarz, the creator of the home staging concept. Trish's strengths are in creative spatial arrangement, color coordination, and composition, which create the "WOW!" factor so essential in giving sellers the needed edge in this market. Her talents are evidenced by our "Before and After" photo/virtual tour presentations. Trish is the one-and-only charter lifetime ASP Master in Virginia and is President of the International Association of Home Staging Professionals (IASHP). Trish is married to her husband Young Kim, an ASP, and has two grown children and a daughter-in-law in Fairfax. She has also mastered the art of spoiling her two precious grandchildren, Jake and Tasha.

Staged Interior TeamOur Staging Team

It takes more than one person to accomplish a home staging project. That's why we work with a talented team of ASPs. Under Trish's leadership, our energetic team collaborates to effectively create polished and beautiful results. And we have a lot of fun doing it, too! Utilizing the ASP Code of Ethics and Standards as a foundation, each member brings her experience, talent, creativity, and yes, muscle power, to the team. We all share in the joy and satisfaction of each staged and sold home!

Member of:

  • Northern Virginia Association of Realtors
  • Dulles Area Association of Realtors
  • International Association of Home Staging professionals
  • StagedHomes.com

Sincerely,

Trish Kim
Accredited Staging Professional (ASP™) Master

phone: 703-261-7026

Staged Interior | Pendleton & Young, Inc. | Centreville | VA | 20121