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September is the beginning of the
fall market and it promises to be active as
well as successful. In preparation for a
more vigorous market now and in the future,
Staged Interior has brought in Cheryl Smith
as Director of Business Development. She is
a member of our staging team and
her experience in the business world,
combined with her ASP accreditation, makes her
the perfect fit
for our commitment to serve you better. One
of the first tasks she spearheaded was
refining our statistics. We are so excited
about the results, which are presented below.
Also, houses are continuing to sell in record
time if they are Staged and priced right. We
are featuring those success stories in this
issue and on the Before & After page of our
website.
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"Staging homes for sale is worth the cost" is
the conclusion that Paul Bianchina reached
when he wrote an article for Inman NEWS. As
we all know Staging is one of the most
important strategies we can use in preparing
a home for the market. Paul Bianchina
describes the process as "arranging the
inside of a home so that it shows off to its
full potential", playing up the good features
and minimizing the drawbacks without
concealing structural defects.
So many times we have been struck by the need to show the buyer the way it can be through the Staging process. The majority of people (95%, they say) cannot visualize anything beyond what is physically in front of them, and need the three dimensional enhancement of furniture in a vacant home or rearrangement of furniture and reduction of clutter in an occupied home. This is especially important when your home is in a neighborhood where all the houses are essentially the same. Warming up the home to allow buyers to see themselves entertaining or having a family meal or just relaxing by the fire is another advantage of Staging. Well-placed accessories and emphasizing focal points such as a fireplace or an accommodating eat-in kitchen, are just some of the ways an ASP can provide that "you're home" feeling to the potential buyers. Paul goes on to emphasize the decluttering process and the cleanliness of the home as part of the whole package and that's another way a professional Stager can help by using buyers eyes to see the things a seller may overlook. Most importantly, Paul stresses that the investment in Staging with a professional "often makes good financial sense." Of course the investment varies according to many factors that either increase or reduce the scope of work required for each project. But as Paul says, "A well-staged home should sell quicker and for more money, which makes that upfront expense a wise financial investment." |
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Member of:
Sincerely,
Trish Kim
Accredited Staging Professional (ASP™) Master
email:
info@stagedinterior.com
phone:
703-261-7026
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About Trish Kim
Staged Interior Staging
Team